Asics Cloud
Hfour and META created an activation for Complex to celebrate Asics new Kenun shoe, to demonstrate and reflect the idea that wearing the shoe is like walking on clouds.    

The activation celebrated the launch of the shoe on August 30th in NYC for about 150 influencers, and will continue to run until September 30th, 2017. The cloud pieces act as a kinetic translation using both lighting and projection to react to people's movements. The clouds also act as talking pieces and the perfect photo moment for people to engage and share.