At the core of #FEED are its social media art installations, designed by leading interactive artists, in partnership with The Meta Agency. These installations pull in real-time social media content, mash it up and project it around the event, immersing the audience in tangible, vibrant digital media. The installations give the audience fun ways to interact with tweets, Instagrams, Vines and more in a game-like setting, encouraging them to share via the #FEEDsxsw hashtag.