For this campaign, Kim Crawford teamed up with interactive set designer, Adam Aleksander. Aleksander created the immersive set with various scenes and costumed characters. The many scenes (or rooms) included: The Pink Room, which featured a mural and a custom Rube Goldberg machine, which poured a glass of wine for one lucky guest. The Green Room, which was an enchanted forest scene filled with Spanish moss and wood nymphs. The White Room, with white-on-white elegance and a madam of the night, leading her costumed unexacting male courtesans to provide hospitality. And finally, The Gold Room was the nightlife equivalent of King Midas's palace complete with gold patent-leather furniture, glitter archways, and gold and crystal chandeliers.
Attendees were plucked or charmed from the crowd and asked to participate in the different environments. Models were given a role and were fully adorned with a wardrobe, hair and make-up to accent the scenes and to interact with the crowd. The immersive set, costume design and photo shoot created an event that was truly outlandish, extravagant and undoubtedly fabulous.