METRIC on “Smoke + Mirrors” Tour 2015
The Windmill Factory


Metric challenged TWF to design their 2015 North American “Smoke and Mirrors” stadium tour with Imagine Dragons, their fall European tour, and their Spring North American headlining tours.

TWF crafted a powerful and dynamic scalable design that could fill stadiums AND be set up in under 10 minutes. They worked hand in hand with the band to create impactful theatrical moments that sparked social media gold including a superhero cape for singer Emily Haines. “Whoever has the most fun wins,” Emily Haines said, thanking the crowd during Metric’s unhindered, anthemic closer ‘The Shade’. “Remember that.”

“Working with Windmill changed the way we now think of what’s possible for our live show.” –  Metric’s James Shaw