Naked Juice Power Garden
Naked Juice and OMD Ignition Factory were introduced to Incredible Machines by the Meta Agency to bring the ingredients in Naked’s new Power Garden vegetable juice line to life.

Incredible Machines took over a bustling Chicago plaza with an interactive experiment in urban agriculture, reconnecting commuters with the nature behind each bottle of Naked Juice in a visceral way. Brimming with real vegetables that IM transformed into simple botanic circuits, our garden invited visitors to discover the veggies’ unique personalities by touching them and triggering life-like audio reactions. Visitors helped keep the garden hydrated by Tweeting water-related messages to @ThePowerGarden, which turned the garden’s sprinklers on. Over the course of the two month installation, fans from around the world helped care for the garden and checked its progress on the live webcam.