Nuance Communications CES 2013

Overview

On Tuesday, January 8th 2013, Nuance Communications launched their new product line at the Consumer Electronics Show (CES) in Las Vegas, NV. For this event, the Adam Aleksander Presents team designed and constructed an immersive exhibition to showcase each of Nuance’s forthcoming products in a real environment.

During the design phase, Adam worked closely with the client to pinpoint their specific aesthetic while building out several computerized renderings (to scale) of the space. The installation was broken into six open-air sections where salesmen could walk the clients through and demonstrate each program.

The entire project was completed in less 1 month from pulling together the team and renting a warehouse space to building and transporting the exhibition to Las Vegas. The buildout brought together over 20 craftsmen together in a 7,000 sq. ft. warehouse on the Greenpoint waterfront between Christmas and New Year’s. ¬†Adam down the build into five departments: the scenic painters, the carpentry crew, sculptures, managerial team, and video game designers.

After the buildout was complete, Adam and his team put it on a 52 ft truck and shipped it to vegas. A week later, the entire team flew out to Vegas to meet the truck at our destination, the Cosmopolitan Hotel. The overnight installation went off without a hitch with an amazing final product and a very happy client.