Lincoln Motor Co. Launch
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Lincoln Motor Co. Launch

2012

For a major announcement regarding Lincoln’s new brand direction, Ford Motor Company held a press event on Lincoln Center’s Plaza. Lincoln debuted the reinvention of the 90-year-old brand with a public premiere of the all-new Lincoln MKZ premium mid-size sedan and the new Lincoln experience that starts with a special message from Super Bowl great Emmitt Smith.

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Detailed credits and collaborator information for this project are available on Unreality.

Full Credits on Unreality