For a major announcement regarding Lincoln’s new brand direction, Ford Motor Company held a press event on Lincoln Center’s Plaza. Lincoln debuted the reinvention of the 90-year-old brand with a public premiere of the all-new Lincoln MKZ premium mid-size sedan and the new Lincoln experience that starts with a special message from Super Bowl great Emmitt Smith.
META.is collaborated with Lincoln and Burson Marsteller to create an experience that gave New Yorkers a taste of the new brand qualities by presenting an innovative and interactive installation spearheaded by the creative team of Incredible Machines and design collaborators VolvoxLabs and CTRL. Open to the public, this one-day installation merged technology and design to highlight the new MKZ and culminated in a a special audio visual performance featuring projection mapping onto Avery Fisher Hall.
Press //
Event Marketer // Projection Nation
Up/ Down/ Across: Meeting the Gurus of Motion Graphics and 3D Projection Mapping
Planet Lincoln: Lincoln Looks Forward to Rejuvenated, Luxurious Line Up & New Direction
New York Spaces: The New MKZ from the Ford Motor Company
Zacks: Ford Motor Company Introduces “The Lincoln Motor Company”
Credits //
Executive Producers and Lead Artists // Incredible Machines
3D Motion Graphics and Animations // VolvoxLabs
3D Motion Graphics and Animations // CTRL
Narrative Content // SMOG
After Effects // Ken Tanabe
Sound Design and Production // Pitstop Productions
Public Relations // Burson-Marsteller
Production Vendor // Senovva