Bud Light House of Whatever
For the second edition of TomorrowWorld in the United States, ABV Agency (A Better View) collaborated with SFX Entertainment and ID&T to create the Bud Light House of Whatever.

The House of Whatever was built on-site for the Bud Light brand.  It featured an open courtyard in the center, multiple games, a full service barber shop and hair salon, a photobooth modeled after the Bud Light Mayor's office, and a fully stocked Bud Light bar.

The games in the House of Whatever included Twister, Pin the Arms on the DJ, and Caking your Friends.

A local DJ collective, called Rare Form, provided the soundtrack for the House of Whatever, playing uptempo beats that perfectly accompanied the games and party inside the house.

Installation Credits ::

Creative Agency :: SFX Agency

Creative Director :: Justin Bolognino

Structure Design and Fabrication :: ABV Agency

Video Production :: Matte Finish