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THE CHALLENGE
RYOT approached META with a clear challenge at hand: VR just doesn’t work in a social setting, and it’s nearly impossible to reach any type of scale in isolating people in a singular headset.
The innovation studio needed to find a way to reach people en mass with a live experience that harnessed their fractured creative community in LA, helping to create cultural cohesion around the brand.
Gallery
Full Credits
Detailed credits and collaborator information for this project are available on Unreality.
